Decision, character and dimension embrace our desire to nourish life with vigor, while manufacturing, tones and materials embody the sense of harmony, satisfying the comfort and elegance need in a natural dichotomy.

WEEK END

Relaxed atmospheres evoking a sense of ease and order represent the new spring-summer collection. A campaign named “weekend” because it is inspired by all the free moments we manage to carve out, where taking care of ourselves and our surroundings takes over. Alexander Hotto wants to break the mould by reworking the image of the classic by bringing it into a less formal and more contemporary dimension, where there are no clichés or stereotypes and where reconnecting with ourselves allows us to express our personalities to the full.